BEAUTIFUL STARS ® - About us
Beautiful stars
The idea - The beginning
For 15 years, SCHÖNE STERNE has been much more than just an event – it is the largest Mercedes festival in Europe and a lively meeting place for fans, collectors, mechanics, and enthusiasts.
"All model years, all series – the main thing is a beautiful star!" – under this motto, SCHÖNE STERNE® brings together Mercedes fans and vehicles of all generations every year.
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No other event brings together the diversity of the Mercedes world so impressively. BEAUTIFUL STARS® is open to all Mercedes fans and their cars – whether original, modified, or lovingly restored. That's what makes this event so unique.
What began as an idea in 2010 is now an established platform for everything that defines the Mercedes-Benz myth – iconic classics, visionary innovations and a shared sense of LIFE.
It's time
The first collection
For our 15th anniversary, we are now opening a new chapter: SCHÖNE STERNE is getting its own streetwear brand.
With the official, registered SCHÖNE STERNE brand, we're launching our own collection for the first time – inspired by the spirit of the festival. SCHÖNE STERNE streetwear is designed for all those who want to not only ride but also wear their love for the brand with the star.
Whether classic or concept car, hoodie or cap – we celebrate what unites us: a passion for design, quality, individuality, and a unique attitude to life. Welcome to the world of SCHÖNE STERNE.
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Racing Hoodie Brown
Discover the unique collection from the Mercedes event Beautiful Stars now!
A must-have for all Mercedes enthusiasts! High-quality products, unique designs – discover them now!
Our portfolio is impressive. In addition to beautiful and comfortable sweaters, we also offer 100% cotton T-shirts with appealing SCHÖNE STERNE designs. Our two-tone Classic Cap is already iconic. In addition to textiles, our range also includes high-quality lanyards with engravings on the hook, as well as aluminum license plate inserts and fantastic SCHÖNE STERNE racing designs stamped on aluminum.